New Media Relations Policy

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Multi-State
Control #:
US-195EM
Format:
Word; 
Rich Text
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Overview of this form

The New Media Relations Policy is a guiding document for employees on how to appropriately handle interactions with the news media. Its main purpose is to ensure that all communications with the media are coordinated through designated executives, maintaining the integrity and consistency of information shared with the public. This form differs from other corporate policies by focusing specifically on media interactions and approval processes for interviews and statements.

What’s included in this form

  • Statement of policy outlining the requirement for executive approval before granting media interviews.
  • Provisions detailing the responsibilities of employees in dealing with media inquiries.
  • Clear procedures for referring media requests to designated executives.
  • Instructions on handling requests for photographs and completing a Photo Release Form.

When to use this form

This form is useful in various scenarios, including when an employee receives an unexpected media inquiry or is approached for an interview. It serves as a reference to inform employees about whom to contact for approval, thus ensuring that accurate and authorized information is communicated to the media.

Who should use this form

  • All employees who may interact with media representatives.
  • Management personnel responsible for overseeing company communications.
  • Executives, particularly the Executive Vice President of Operations and the Chief Financial Officer, who have final approval authority.

How to complete this form

  • Identify the employee who has received the media inquiry.
  • Ensure that the employee knows to decline any interview requests without prior approval.
  • Collect essential information from the reporter, including their name, publication, contact details, and the topic of inquiry.
  • Directly pass this information to the Executive Vice President of Operations or the Chief Financial Officer for further action.
  • If approved for photographs, complete a Photo Release Form and send it to the Legal Department.

Is notarization required?

This form does not typically require notarization unless specified by local law. It is vital to ensure that employees adhere to the policy without needing witnessing or notarization for internal procedures.

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Typical mistakes to avoid

  • Failing to refer media requests to the appropriate executives.
  • Providing information to the media without proper authorization.
  • Not collecting sufficient details from reporters, which may hinder proper communication.

Benefits of using this form online

  • Easy access to the latest policy updates and templates created by licensed attorneys.
  • The ability to download and customize the form to fit your company's specific needs.
  • Convenient storage and documentation of employee acknowledgments and approvals.

Key takeaways

  • The New Media Relations Policy regulates how employees interact with the media to provide accurate information.
  • All media inquiries must be referred to designated executives for approval.
  • Proper handling of media requests is critical to uphold the company’s public image and legal standing.

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FAQ

Media relations refers to the mutually beneficial relationship between journalists and public relations professionals. One of the biggest benefits for journalists is the easy access to story ideas and sources.

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The first step to effective media relations is shaking off the notion that editors and reporters are the enemy.

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New Media Relations Policy