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Find journalists who might be interested in your press release. Get the journalists' contact details. Craft a killer pitch. Send your press release pitch (at the right time). Follow-up on your release.
Identify the releasor. Describe the photo, image, likeness, or video. Address any payment the model receives for the release. Address royalties. Address whether the model has the ability to revoke their authorization. The parties sign and date the release.
A publicity release form is a written document that is intended to give consent or authorization for the release of a photo, video, or any other type of material that may be cause for a person's privacy to be invaded or using materials that have copyright.
Keep it short and to the point. What's short? Send the statement before the reporter's deadline. Make sure the statement says something of substance. Keep it positive. Keep names and logos out of it, sometimes. Get legal sign-off.
It is always best to get a signed media released form, even if you are not sure you will publish someone's likeness. The time and effort it takes are minimal compared with the legal hot water you could find yourself in if you don't.
Your name and business name. Your business address. A release of all claims against your company. Whether you want to release claims from other companies that buy, use, or obtain the licenses for your photos.
Printed Name. Address. Email and Phone Number. Signature. Names of the parties waiving rights for listed use. Names of the parties receiving rights of the listed media. Acknowledgement of Age. Identification and consent of Legal Guardian.
Company/brand name announces product/service name company/brand name announces financial news company/brand name plans action company/brand name achieves accomplishment
A great media release does a lot of the journalist's work for them remember, they're under-resourced and oversupplied. Include infographics, relevant images and newsworthy quotes.