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How do you write a press release? Find a newsworthy angle. Write an attention-grabbing headline. Write your opening sentence (aka, lede) Craft two to five strong body paragraphs with supporting details. Add quotes. Include contact information. Write boilerplate copy.
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.
A press release is the type of content where you need to put on your best copywriting hat. Keep it short and to the point ? ideally, no longer than 500 words. It's also important not to bury the lead for your reader. In short, write a press release that's upfront about its purpose.
Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.
How do you write a press release? Find a newsworthy angle. Write an attention-grabbing headline. Write your opening sentence (aka, lede) Craft two to five strong body paragraphs with supporting details. Add quotes. Include contact information. Write boilerplate copy.