Cartoonist License and Merchandising Agreement

An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.

In a merchandise license transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of

With a Merchandising Agreement, you can lay out both parties' roles and responsibilities, including who maintains the rights to the item that you are licensing. You can define the geographical areas where the product will be sold, length of the term, and financial details such as royalties or payments per unit sold.

Licensed Merchandise means any goods (including photographs and memorabilia) bearing Institution Trademarks and, with respect to the Online Store, services (including auction) bearing the Institution Trademarks.

The 3 P's of collegiate licensing are protection, promotion, and profit.

A license agreement is a business contract between two parties. The licensor (the seller of the license) owns the asset being licensed and the licensee (the buyer) pays for the right to use the license. The licensee pays royalties to the owner in exchange for the right to sell the product or use the technology.

Interestingly, LIMA suggests the average rate for art licensing agreements range between 3-6%. Companies or manufacturers selling to mass retailers are pressed hard to keep costs low and can't afford to pay hefty royalties, so expect to see a 3-4% range.

What is a Licensing Agreement? A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.