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Kick off your release with a bold and blunt headline. Your headline is the gatekeeper to your news content. Hook with your sub-headline. Connect with multimedia. Craft readable body copy. Include contact information. Now, test your work. Learn more:

Newsworthiness. The first and certainly the most important quality your press release must have is newsworthiness. Attention-grabbing. This is one quality of news generally. Answer the 5Ws Boilerplate Text. Contact Details.

Find Your Angle. Every good news story has an angle. Write Your Headline. Your headline should grab the attention of your audience. Write Your Lede. Write 2 - 5 Strong Body Paragraphs With Supporting Details. Include Quotes. Include Contact Information. Include Your Boilerplate Copy.

A press release should contain your business logo, a headline, a lead paragraph that summarizes the announcement, and a newsworthy angle. Your written press release should also include three to four body paragraphs, hyperlinks, social media links, quotes, and multimedia.

Headline: Dateline: Introduction: Body: Boilerplate: Call To Action: Media Contact Details:

Relevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time. Compelling headline. Informative lead paragraph. Supporting quotes. Clear call to action.

Use the Correct Release Language. Use Your Company Logo and Colors. Include Keywords in Your Press Release Headlines. Write a Summary Paragraph. Include the City, State, Month, Day, and Year. Craft Your First Paragraph. Develop the Body of the Press Release.

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