Sample Letter for Failure to Meet Minimum Sales Goals
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FAQ
Be upfront about why you are writing the letter and emphasize the problem. Outline why the person is being reprimanded and give specific examples. Refer to previous incidences if this issue has been addressed previously. The letter should be expansive enough to cover any future challenges or confrontations.
If you've set reasonable sales targets and some of your people aren't meeting them, then you first try to correct the problem through coaching and/or training. If that doesn't work, then you have to consider replacing them. This is always a difficult decision. Salvage first, replace second.
Here are five reasons you are not hitting your sales targets. 1) You do not have a clear, highly defined, overall business plan. Without an overall business plan different aspects of the business will tend to move toward different goals. Long-term goals are often substituted by many short-term goals.
Dear NAME HERE, Your performance was being monitored by the management of the company and it has been observed that your performance in the company was not satisfactory. We have given you several pieces of advice from time to time to improve your performance and some verbal warnings.
Salutation: You should follow a formal salutation such as 'Dear Mr. Ali'. Opening paragraph: Get straight to the point of the warning letter. List the problem clearly and meticulously, as well as the reason for issuing the letter.
Don't do it when you're angry. Document the problem. Use company policies to back you up. Include any relevant witness statements. Set expectations for improvement. Deliver the news in person (and proof of receipt) Keep a copy for your records. Follow up.
You can get fired for not reaching your sales goals within a period of time.
Consider the profit margins each of your sales will achieve (there's little point reaching your sales target figure but shrinking your margin to achieve it) be realistic your targets must be supported by marketing plan information. keep all your business costs in mind and plan for growth.
Ask open-ended questions that allow the sales rep to self-evaluate. Conduct a comprehensive review of the sales representative's skills. Identify the root cause of the problem. Ask if your management style presents a challenge. Write down a plan for improvement, including specific milestones.
