North Carolina Merchandising License Agreement
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FAQ
The University of North Carolina football team changed its name from the White Phantoms to the Tar Heels in the 1920s, and all of the university's sports teams came to bear the moniker. The term-often erroneously rendered as one word, "tarheel"-is the standard nickname for North Carolina and North Carolinians alike.
The words North Carolina, Carolina and Tar Heels are trademarked by the University, but these are common words.
Avenir. The typeface Avenir has been chosen to be the lead with all brand messaging for UNC Research including headlines and display copy. This has been carefully selected to best represent the brand image and must be used to retain consistency.
To expand trademark rights, the owner can register the trademark with either the state or federal government, or both. State registration is typically done through the secretary of state's office and provides the owner with the right to exclusive use of the trademark throughout the state.
A product (or merchandise) license allows licensees to leverage popular IP to create branded products, usually for a specific period of time. Once the rights have been secured, the licensee manufactures product using the licensed IP, and in return pays the licensor a royalty for its use.
A merchandise license agreement describes the terms through which the owner of intellectual property, notably in the form of a trademark, service mark or copyright, grants a party, called the licensee, the right to use the property for distribution, marketing, and sale.
What is the correct spelling of Tar Heel? UNC spells "Tar Heel" as two words. "Tarheel" is incorrect.
Licensed Merchandise means any goods or services bearing the Institution Trademarks or otherwise designated as licensed by the Institution's Office of Trademark Management and Licensing.
A merchandising agreement is a legal contract between two parties in which the first party agrees to sell specific goods or services to the second party. In this case, "merchandise" refers not only to physical items but also intangible products such as intellectual property.
For nearly 70 years the mascot of North Carolina's football team has been a ram. Since Carolina's nickname is Tar Heels, it might seem strange to have a ram as a mascot. It is.