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"At Coca-Cola we view licensing as a powerful marketing tool," says Dwyer. "It provides us with an opportunity to support, enhance and ultimately extend our brand messages through relevant product categories.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
Examples of license agreements, include: Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensor's software, or other intellectual property asset.
An intellectual property license agreement, or IP license agreement, is a legal document which allows one party to utilize the other party's intellectual property, which can include patents, trademarks, copyrights, and trade secrets.
For example, Apple and Microsoft have had cross-licensing agreements since the 1990s. The agreements between the two tech forces have covered design patents, technical software features and more, and at one point covered any patent filed by either company.
An IP company is a business entity that focuses on the creation, management, licensing, and enforcement of intellectual property rights.
Patents, trademarks, and copyrights are all forms of intellectual property that can be licensed. For example, patent licenses can be used for mechanical devices and systems, healthcare products and services, electronic hardware, computer software, chemical compositions, and business methods.