Advertising Laws For Alcohol
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FAQ
Ads that promote or reference alcohol must be targeted to users 21 years or older in the US. Ads that promote or reference alcohol must not: Target or be likely to appeal particularly to people under the legal drinking age in the territory where the ad will run.
The Commission shares jurisdiction with the Bureau of Alcohol, Tobacco and Firearms ("BATF") over deceptive alcohol advertising. The Federal Alcohol Administration Act authorizes the BATF to prevent false, misleading, obscene, or indecent statements in advertisements of distilled spirits, wine, or malt beverages.
Alcohol control policies are laws, rules, and regulations aimed at preventing and reducing alcohol-related damages. Alcohol policies can be a global, regional, international or national level. Effective alcohol control strategies include a multi-component approach such as access, price, marketing, and drink-driving.
Whatever your formal policy ends up being, it must address three things: whether/when alcohol use is permitted, the importance of being ?fit for work,? and a disclaimer that protects the use of legally prescribed medication. Your approach should be appropriate to your company's industry and workforce.
Alcohol Advertising Laws. The First Amendment allows for a lot of freedom of speech in general and therefore limits how much the federal government can regulate advertising, even in regard to alcohol. In general, advertisements of alcoholic products must be truthful and without deception.