A gross profit margin of over 50% is healthy for most businesses. In some industries and business models, a gross margin of up to 90% can be achieved. Gross margins of less than 30% can be dangerous for businesses with high gross costs.
There are two million events organized in the US every year. That is almost 5,500 events every single day. And a profit margin of planners is 15-40% of the budget (some $500 billion annually spent on events, ing to Entrepreneur).
On average, freelance event planners can earn anywhere from $50 to $150 per hour, depending on their experience, location, and the complexity of the event, ing to Business Yield. For larger events, some planners opt for a percentage model, usually taking 10% to 20% of the total event budget.
And a profit margin of planners is 15-40% of the budget (some $500 billion annually spent on events, ing to Entrepreneur). The event industry is booming with a 10% growth a year. So, if you have been waiting for the sign to make a living with your passion, this is your big chance.
While there isn't really such a thing as a registered event planner in the U.S., an event planning certification will be more recognized in the industry than a certificate.
How to Get Clients as an Event Planner Carve out a niche for yourself in the event industry. Build up a solid portfolio of clients. Start your own website. Advertise on social media. Build up a local buzz. Network with nonprofits.