Planning an Effective Direct Mail Campaign
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FAQ
Direct mail allows you to reach more of your target market. Unlike email marketing, a direct mail campaign can be designed to target specific customers. This means that customers will receive mail that is most relevant to them, which could translate to sales. Direct mail also offers the opportunity for personalisation.
Postcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Self-Mailers. Lead Letters. Mailing Lists. Dimensional Mailers. Catalogues.
Develop a mailing list. Create a mailing piece. Code your response vehicle. Test the campaign. Run the campaign. Handle customer responses. Analyze the results of the campaign.
Outline Your Individual/ Company Marketing Goals. Determine Your Budget. Perform Marketing Research. Determine Your Target Personas. Outline Campaign Goals. A Marketing Campaign May Include the Following Elements: Content Creation. Promotion & Execution.
Primary targets of the direct marketing are attractions of customers, the customer retention, customer win-back and increasing sales.
Specific. Objectives should be focused, clear, and unambiguous. Measurable. Objectives that are measurable allow you to track and report progress; they help define success for your supporters and stakeholders. Attainable. Relevant. Timely.
Define the Victory. It's important that everyone agrees on the core goal or goals of your campaign. Evaluate the Campaign Climate. Chart the Course. Choose Your Influence Strategy. Message for Impact. Manage Your Campaign.
The ultimate goal of direct mailing is to encourage the recipient to purchase a product or service. But to arrive at this goal, marketers need to define the key driver of each mailpiece.
