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One of the most basic types of marketing plans is a checklist that identifies a broad range of elements or steps required for typical marketing initiatives. A given marketing program may range in complexity, budget and requirements.

The five steps in creating a marketing plan are defining a business mission and objectives, evaluating a situation analysis, identifying opportunities, implementing a marketing mix, and evaluating performance using marketing matrix.

Market focus. I don't know the secret to success, but I do know that the secret to failure is trying to please everybody, said Bill Cosby. Product focus. Product focus matches market focus. Concrete, measurable specifics. Responsibility and accountability. Reviews and revisions.

Do Your Research. Get a hold of data to inform your strategy all the way down the line. Write a Brand Summary. Start from the beginning. Define Your Target Audience. Who is your target audience? Add a Situational Analysis. Outline Marketing Objectives. Create the Marketing Strategy. List the Tactics and Implementation.

These seven are: product, price, promotion, place, packaging, positioning and people.

Market research. Research is the backbone of the marketing plan. Target market. A well-designed target market description identifies your most likely buyers. Positioning. Competitive analysis. Market strategy. Budget. Metrics.

What are the goals of marketing? Broadly speaking, the goals of marketing can be broken down into five main areas: to raise brand awareness, to generate high-quality leads, to grow and maintain thought leadership, to increase customer value, and to empower your colleagues to become brand ambassadors.

Great marketing plans are based on three key components: diagnosis, strategy, and communication.

The 5 P's of Marketing Product, Price, Promotion, Place, and People are key marketing elements used to position a business strategically.

Marketing Plan Checklist

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