Advertising Agency Agreement

An agency agreement is a legal contract creating a fiduciary relationship whereby the first party ("the principal") agrees that the actions of a second party ("the agent") binds the principal to later agreements made by the agent as if the principal had himself personally made the later agreements.

1.) Don't Use Legalese. 2.) Start by Citing Both Parties. 3.) Specify Duration and What Signifies the End. 4.) Clearly Define the Scope of Work. 5.) Talk About Additional, Out of Scope Work. 6.) Identify Budget and Payment Terms. 7.) Address Refund Requests. 8.) Termination Clause.

Get it in writing. Keep it simple. Deal with the right person. Identify each party correctly. Spell out all of the details. Specify payment obligations. Agree on circumstances that terminate the contract. Agree on a way to resolve disputes.

The agency agreement between a principal and the agent must always be in writing with clear terms and conditions with explicit language limiting the principal's liability if the agent does something that wasn't authorized. This protects you personally and professionally.

Identify the customer and service provider. Describe the services being provided. Outline a payment schedule. Establish terms about confidentiality, non-solicitation, and non-competition. Address ownership of materials. Personalize your Service Agreement.

A description of the parties involved in the agreement. A description of the services to be performed. A description of fees and payment schedules. The effective date of the contract, when work will begin, and the terms under which it can be terminated. Include a place for signatures.

Get it in writing. Keep it simple. Deal with the right person. Identify each party correctly. Spell out all of the details. Specify payment obligations. Agree on circumstances that terminate the contract. Agree on a way to resolve disputes.

Fill in all sections. It's essential that you don't leave any fields in the agency agreement blank. Don't amend the terms. Include the full names of all parties. Ensure parties sign at the same time. Confirm authority to sign. Clearly identify the property. Specify the commission amount. Make the exclusive period clear.

Include Contact Information of Both Parties. Specify Project Terms and Scope. Establish Payment Terms. Set the Schedule. Decide What Happens If a Contract Is Terminated. Determine Who Owns Final Copyrights.