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The basic rule of advertising in real estate is to provide truthful and accurate information that reflects the property being advertised. Your advertisements should clearly state the property’s features and benefits without exaggeration. Following the Texas Advertising Checklist can help you maintain transparency and adhere to regulations, ultimately benefiting your reputation in the market.
In Texas, real estate advertising must include your brokerage's name in a prominent position along with your license number. Additionally, any advertisement must not be misleading or deceptive. Remember to follow the Texas Advertising Checklist to ensure compliance with state rules, as this checklist not only protects you but also builds trust with potential clients.