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Trademark vs. Service Mark. The bottom line is that a trademark represents a product produced by a business while a service mark represents a service offered by the business. A single business can register both trademarks and service marks to brand themselves.
First, the University had put together much evidence to demonstrate that the word ?the? has obtained secondary meaning. This refers to a new meaning built up in the minds of consumers separate from the usual definition of ?the? in the English language.
If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.
Assignment without the Goodwill of Business The assignor restricts the transfer of the rights in the trademark in the case of assignment without goodwill. The assignor assigns with the condition that the assignee is not entitled to use the trademark relating to the goods or services already in use by the assignor.
Registration is not required, although it's recommended. If you don't want to go through the registration process, you can still claim your rights to the symbol or logo. To do this, simply add the service mark or trademark symbol.
A service mark can carry the standard registered symbol ® if federally registered, while ? is used prior to registration. Service marks help prevent the theft of intellectual property under the law and can award the owner of the mark with monetary damages if their mark has been infringed upon.
No. In general, registration is voluntary. Copyright exists from the moment the work is created.
A trademark assignment is the transfer of an owner's property rights in a given mark or marks. Such transfers may occur on their own or as parts of larger asset sales or purchases. Trademark assignment agreements both provide records of ownership and transfer and protect the rights of all parties.