This is a master franchise agreement. The form grants franchise rights to a subfranchisor to operate restaurants and to procure, screen, qualify, train, and assist subfranchisees of the restaurant.
New Hampshire Master Franchise Agreement
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The Drawbacks In this scenario, franchisors often have less control over their franchises after a master franchisee comes into play as their responsibilities would also be delegated away. This could potentially result in brand dilution and inconsistent service standards.
The master franchisee receives a large percentage, sometimes 50% of the initial franchise fee and ongoing royalties, although it varies depending on the brand. This is a mutually beneficial arrangement as a sub-franchisor is compensated for developing an area on behalf of the franchise brand.
Advantages of a Master Franchise Agreement In terms of investment, an MFA may help you lower your initial outlay and ongoing expenses. Since you're responsible for developing the network within your territory, you often receive a portion of franchise fees and royalties from the franchisees you oversee.
The key elements of a franchise agreement generally include: Territory rights. ... Minimum performance standards. ... Franchisors services requirements. ... Franchisee payments. ... Trademark use. ... Advertising standards. ... Exclusivity clause. ... Insurance requirements.
In effect, a master franchisee becomes the franchisor for his territory and is responsible for recruiting and training his own franchisees, whereas in what you call a normal franchise the franchisee simply runs the outlet delivering the product or service.
The three conditions of a franchise agreement are the payment of initial fees and ongoing royalties, adherence to the franchisor's system and standards, and the grant of territorial exclusivity. A franchise contract typically lasts for 5 to 10 years. The owner of a franchise agreement is the franchisor.
Under a master franchise agreement, the master franchisor grants to the master franchisee a specified area where the master franchisee has the right not only to open franchise units itself, but also to ?sub-franchise? to third parties.