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A social media policy (also called a social networking policy) is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.
At a minimum, every social media policy should include details about: Sharing proprietary or confidential company information. Posting defamatory, derogatory, or inflammatory content. Posting information or pictures that imply illegal conduct.
How to create a social media policyEstablish expectations.Assign roles.Develop security protocols.Implement a social media crisis plan.Comply with state and federal law.Provide guidelines for personal social media use.Allow employees some freedom.Post it in multiple places.
What to include in your employee social media policyDepartmental roles and expectations.Definition of social media.Security directives.Response plans.Legal compliance.Personal social media use.Responses to outside posts.More items...
What should your social media policy include?Roles and responsibilities. Who owns which social accounts?Security protocols.A plan of action for a security or PR crisis.An outline on how to comply with the law.Guidance for employees' personal social media accounts.Employee advocacy guidelines.
Examples of such conduct might include offensive posts meant to intentionally harm someone's reputation or posts that could contribute to a hostile work environment on the basis of race, sex, disability, religion or any other status protected by law or company policy.
Here are some of the key elements of a good corporate social media policy:Employee access. First of all, your corporate social media policy should specify what sites employees are allowed to use at work.Use of official accounts.Conduct, oversight, and enforcement.Security.Disclaimers.Engagement.22-Dec-2020
What should your social media policy include?Roles and responsibilities. Who owns which social accounts?Security protocols.A plan of action for a security or PR crisis.An outline on how to comply with the law.Guidance for employees' personal social media accounts.Employee advocacy guidelines.