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The most commonly used licensing agreements will include trademarks, technology, and trade secrets. Many times, these agreements will include more than one form of intellectual property. Many agreements have some similarities, but there are some significant differences as well.
(d) In addition to or in lieu of any applicable denial, suspension or revocation of a license, a person may, after hearing, be subject to a fine of not less than $200 and not more than $20,000 for each such violation.
Franchise: the franchisee uses a company's business model and brand to run their own store/restaurant/etc. as essentially it's own entity. Examples would include Domino's Pizza, Midas, and Merry Maids. Licensee: a company sells the license (brand, copyright) of an item or items to other companies.
What is a Licensing Agreement? A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
The licensee is, therefore, entitled to stock the shop with his choice of brands but he does not have the right to alter the intended intent, retain any consumer of his choosing and to set the price/conditions for his products. He can also lock the shop and open it whenever he wants at the end of business hours.
Some of the advantages of licensing include the following.Income without overhead.Potentially better marketing.Enter foreign markets more easily.Diffuse conflicts.Risk of IP theft.No guarantee of revenue.Unintended competition.Risk of diminished reputation.More items...?
Licensed Rights means the rights granted to You subject to the terms and conditions of this Public License, which are limited to all Copyright and Similar Rights that apply to Your use of the Licensed Material and that the Licensor has authority to license.
When a licensing arrangement is in place, then the licensor is able to get their product into new markets much easier than if they were doing the work on their own. It is much easier to enter foreign markets in this manner, as the license allows for the intellectual property to jump border requirements.
Approve prospective licensees. Approve licensed products, packaging, marketing and collateral materials. Provide access to licensable assets and/or develop style guide. Register trademarks in appropriate categories.