This Package contains sample press releases for use by businesses. It also contains several letters relating to media exposure and new products. The forms included are: Press Release for Major Development, Press Release for New Services, Press Release for New Product, Press Release for Web Based Service, Press Release for New Employee, Press Release for Hiring KEY Employee, Press Release for Web Site Milestone, Thank you letter for Media Exposure, Letter to Demo New Product and Letter Announcing New Product.
California Press Release Package
Category:
State:
Multi-State
Control #:
US-AB12-PKG
Format:
Word;
Rich Text
Instant download
Description
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How to fill out Press Release Package?
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FAQ
How to write an event press release Headline ? briefly summarize the event in an attention-grabbing way. Lead ? a longer summary of your event. Body ? elaborate on the details provided in the lead. Date of publishing ? ensure the event press release is timely. Boilerplate ? a short description of you and/or your business.
While the heading should contain action verbs, the first paragraph should answer the ?who,? ?what,? ?why,? and ?where.? The press release should also contain understandable language and a quote. Most press releases are succinct at just a page long ? two pages tops.
The press release should be as concise as possible and ideally no longer than one page. If it exceeds one page, do not split paragraphs. Instead, put the word ?more? at the bottom center of the first page to indicate to the reader that there is more content on a second page.
Press release format 2023: The checklist for formatting a press release that rocks Write a great headline. ... Get straight to the point. ... Back up your story with hard numbers. ... Include quotes. ... Make it easy to share. ... Make it mobile-friendly. ... Provide contact information. ... Use high-resolution images & assets.
Here are some key AP formatting guidelines for press releases: Spacing: Use one space after a period (not two). Serial comma: Do not use a comma before the last item in a series. Perspective: Write your announcement from a third-person perspective (e.g., he/she/it/they), never first person (I/we) or second you).
A press release is the type of content where you need to put on your best copywriting hat. Keep it short and to the point ? ideally, no longer than 500 words. It's also important not to bury the lead for your reader. In short, write a press release that's upfront about its purpose.
Preferably use a serif font (like Times New Roman) and a font size of 11 or 12 pt.
How to Submit a Press Release Find journalists who might be interested in your press release. Get the journalists' contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.