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Employee testimonials should: Showcase your company values and mission. Provide behind the scenes insight to your candidates. Create a real sense of your company culture. Be authentic. Be engaging and interesting to watch.
6 Do's of creating Testimonial Video Script Plan before writing a script. Maintain the structure of the script. Use storytelling. Write a script in clear and concise language. Focus on real-life experiences and specific examples. Highlight the key features and benefits of the product/service. Don't be too salesy.
If possible, it should speak directly to the product or service you're promoting. Feature specific benefits and specific numbers. This will increase how "real" the testimonial feels as well as make the effect of your business more concrete. Feature the "realness" of your clients.
Here are our tips for making a high converting testimonial video, in 10 easy steps. Pick one of your most successful customers. ... Plan ahead. ... Make your customer comfortable. ... Create a scene. ... Use multiple viewpoints. ... Put the spotlight on your customers. ... Show the product in use. ... Use overlays to add depth.
The employee's name as the subject. A clear indication of your recommendation. You should mention your job title, the nature of your professional interaction with the employee, and the duration of your working relationship, within the company and in any collaborative efforts across departments.