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Here are a few tips to help you write a great press release. Keep it short and sweet. Most press releases don't exceed 500 words from top to bottom. Don't get cute with the font style ? keep it simple and in standard formatting. Consider the ?Five W's? ... Utilize the key components listed below. Always edit and proofread!
Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.
Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo. A special example of a press release is a communique (/k??mju?n?ke?/), which is a brief report or statement released by a public agency.
300-500 word length is the generally accepted rule because that's how many words fit on a standard A4 piece of paper.
How many words should a press release be? The average press release should be no more than 500 words, and ideally closer to 300-400 for optimal press release length. If that seems short, it is!