Defamation that causes long-term damage, particularly if it affects your career, social standing, or personal life, will result in higher damages than something short-term that might be forgotten within a year. The more severe and lasting the harm, the greater the compensation.
Your letter should ideally state the specific defamatory statement, the reasons why it is untrue, and the damage you're suffering. Also, give the recipient a deadline by which they must retract their statements before you will need to take legal action.
An effective defamation cease and desist letter will usually begin with a clear and factual introduction of the involved parties. Following this, the letter should present the facts in a chronological order, beginning with the earliest incident and progressing through subsequent events.
The most common defenses to defamation are: 1) truth; 2) consent; 3) privilege; and 4) the statute of limitations. Perhaps the most distinct aspect of the defamation cause of action is that falsity is required. In other words, the statement publicized about the plaintiff must be false in order to prove defamation.
A defamatory statement must be an assertion of fact, not an opinion. For example, if your boss says that you are not a very nice person, then that statement is likely to be an opinion. On the other hand, if your boss says you have been stealing from the company, that is a statement of fact, not opinion.
I am writing because you recently made defamatory statements about me my company my company and me. I ask that you immediately retract these statements. On date, you summarize what recipient did that is defamatory.
The current ceiling for damages awards in libel actions is £350,000 as per Nicklin J in Lachaux v Independent Print Ltd & Anor 2021 EWHC 1797.
This letter is an opportunity for you to: describe the statement, including why it's false. discuss the harm (financial and otherwise) you've suffered because of the defamatory statement. demand a certain dollar amount to resolve the matter (giving the defamer a chance to settle before you take the matter to court).