Under trademark law's fair use doctrine, you can use another owner's trademark without their permission for purposes such as comparative advertising, news reports, parodies, and criticisms.
Small business owners can check with their local jurisdictions for regulations that affect the use of street signs. Most homeowners` associations have strict rules for putting signs in the yard. Many homeowners will also think that installing signs in the yard will destroy the appeal of the residential area.
Think of your audience first. Advertisement of your product must be relevant to the product. Advertising takes time, it takes 5–7 impressions for the audience to remember the ad. Stay honest to your audience don't misguide them for the sake of your own profit.
Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.