The Highway Beautification Act of 1965 (23 USC 131) At the federal level, the Highway Beautification Act of 1965 (HBA, P. L. 89-285) controls outdoor advertising along 306,000 miles of Federal-Aid Primary, Interstate and National Highway System (NHS) roads.
Here are a few tips to keep in mind when selling outdoor advertising to achieve greater success. KnOOH the basics. Brush up on outdoor advertising specs. Understand your prospects business needs. Show proof of success. Be conscious of what you can offer. Discount = more clients.
Precision Targeting: One of the most significant advantages of location-based advertising is the ability to target consumers with pinpoint accuracy. By using geolocation data, businesses can deliver ads to individuals in specific locations, ensuring that the message reaches the right audience at the right time.
High-traffic areas, such as busy highways or city centres, offer more exposure and increase the chances of your ad being seen due to rush hour traffic. For example, billboards on major highways reach thousands of commuters daily, leading to a significant increase in brand awareness and customer inquiries.