Here's my advice: Pitch only to existing clients or clients you know well. Never pitch a retainer agreement to someone you've never worked with before. Present the retainer as a way to get “front of the line” status. Highlight the benefit of predictable budgeting. Include a small discount (maybe)
Retainer agreements (also referred to as representation agreements) are a type of compensation agreement with lawyers either for reserving their employment or as compensation for future services. Also inside the agreement are details on the scope and procedure for the representation.
Long-term Retainers Retainer DurationTypical Use Cases 1-3 Months Short-term legal advice or litigation 3-6 Months Mid-term projects, legal research 6-12 Months Long-term legal support, complex cases
Retainer agreements (also referred to as representation agreements) are a type of compensation agreement with lawyers either for reserving their employment or as compensation for future services. Also inside the agreement are details on the scope and procedure for the representation.
Here are a few things to include in your retainer pitch: The challenges involved in working this role on contingency. The benefits of going with a retainer over contingency. A clear plan on how you will deliver a shortlist and to what timescale.