Deceptive Practices In Marketing In Franklin
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Section 5 of the Federal Trade Commission Act (FTC Act) (15 USC 45) prohibits ''unfair or deceptive acts or practices in or affecting commerce.
The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. To file a complaint with the FTC, go to ReportFraud.ftc/#/?
To report misleading advertising at the local level, contact the Better Business Bureau.
The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses.
Regulations of False Advertising The federal Lanham Act allows civil lawsuits for false advertising that “misrepresents the nature, characteristics, qualities, or geographic origin” of goods or services. 15 U.S.C. § 1125(a). The FTC also enforces false advertising laws on behalf of consumers.
You can complain if you feel a business has misled you about a product or service or you object to the content in an advert. The Advertising Standards Authority is the main body for enforcing rules around advertising but there are other bodies who set standards for different sectors.
If you have been targeted by an illegal business practice or scam, report it at Reportfraud.ftc.
Advertising and Marketing Basics Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based.
What is a brick-and-mortar store? A retail store that sells directly from a physical location. What do nontraditional sellers do? Nontraditional sellers provide goods and services without a brick-and-mortar location.
