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New York law requires that a company use its true legal name to conduct business. Thus, companies seeking to use a name other than their true legal name must file for a DBA. DBAs can be useful for a number of reasons.
In New York State A fictitious name refers to a foreign corporation that must qualify in New York under another name because its original name conflicts with an existing New York entity. Nonetheless, many people use the term interchangeably with ?doing business as? (DBA).
An assumed business name, also called a DBA (doing business as) name, is used by an entity that is conducting business under a name that is not its legal name.
DBA stands for ?doing business as?. A DBA name is also referred to as a ?trade name?, ?assumed name?, or ?fictitious business name?.
Brand awareness is the primary reason for DBA. With a catchy business name, strategic marketing is easier. It also allows you to expand in states where your legal name may no longer be available or cause confusion. With a fictitious business name, you can also set up a business or company bank account hassle-free.