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A good example of this is Walmart. Walmart's legal business name is Wal-Mart Inc. but its trade name is just Walmart?that's the name it uses on its advertising and website, and what most people refer to it as.
To register a trade name, go to the Arizona Secretary of State's website. You can also register "dba" or trade names with the County Recorder's office. To check on the availability of and reserve a name, click here.
This publication is part of a series that discusses in detail transaction privilege, employer withholding tax and other tax matters administered by the state. Your business must register with ADOR before conducting any taxable business activity in Arizona for transaction privilege tax (TPT) and withholding purposes.
Filing a trade name registers a business name for public record. A trade name is similar to a "doing business as" ("DBA") name, and is not legally required but is an acceptable business practice.
Arizona doesn't require the registration of DBAs, but Arizona's Secretary of State (SOS) calls registration an ?acceptable business practice.? While registering a DBA in Arizona doesn't prevent other businesses from using the name, it does keep other businesses from registering the same name with the state.