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A referral agreement is a formal contract between two businesses where one party refers customers or clients to the other party for a reward. Many businesses enter into referral agreements because good referrals can be a valuable and reliable source of revenue.
There are a few approaches to figuring out your referral fee. Many referral fees are calculated as a percentage of a purchase a referred customer makes. Or, you can also offer a flat fee, which works well if your margins are thin, or if you also employ a sales team or person (in addition to the referrer).
For instance, if a referrer gives a lead, they receive a 10% referral fee, or if they bring a lead and close a deal, they get a 40% referral fee. This type of fee structure can work for a software business, real estate, and contractors. Remember that the bigger the project, the lower the referral fee percentage.
A referral agreement is a legal contract that defines a partnership between a service provider and a referral partner that earns commission on sales. The contract sets out the terms of a partnership wherein one party is referring qualified leads or customers to the other partner in exchange for rewards or compensation.
Whatever commission you pay for the referral, make it a percentage of the total sale, not the net. You do not want to divulge your profit margins. Doing so will leave you open to a lot of penny pinching in the future. Do not pay a percentage of the sales tax.
The two main types of referral fees are the flat fee and the percentage fee. The flat fee is the amount that a referrer receives for every successful referral they make, regardless of how much work was done. While with the percentage fee, the referrer gets a percentage of the revenue or sticker price of the product.
What percentage are typical sales referral fees at agencies? Most common, in my experience: a referral fee for 10% of revenue. Second most common: a referral fee for 5% of revenue. After that, options are all over the place?for instance, 20% of the first month's retainer, and nothing after that.
A finder's fee or referral fee is a commission paid to the person or entity that facilitated a deal by linking up a potential customer with an opportunity. A finder's fee is a reward and an incentive to motivate the facilitator of the transaction to keep providing referrals to the buyer or seller in the deal.
A referral agreement is a formal contract between two businesses where one party refers customers or clients to the other party for a reward. Many businesses enter into referral agreements because good referrals can be a valuable and reliable source of revenue.