Wisconsin Registration of Farm Name is a process whereby a Wisconsin farmer registers the name of their farm with the state's Department of Agriculture, Trade, and Consumer Protection. This registration allows for the farm to be identified and protect its name from being used by another business. The registration also grants the farmer exclusive rights to market their products and services under that name. There are two types of Wisconsin Registration of Farm Name. The first is an original registration, where the farmer registers the name of their farm with the state for the very first time. The second type is a renewal registration, where an existing farmer renews their registration in order to maintain their exclusive rights to the name. Both types of registration require the farmer to pay a fee and include certain documents.