Wisconsin Registration of Firm Names is the process of registering the name of a business in the state of Wisconsin. This ensures that the business name is legally protected and can be used exclusively. There are two types of Wisconsin Registration of Firm Names: general and assumed. General registration requires a filing fee, affidavit of name, and a statement of organization. Assumed name registration requires a filing fee, affidavit of name, and a statement of purpose. The name must be distinguishable from all other names registered in the state. It is important to note that registration does not guarantee exclusive rights to the name.