13.1.2.2.2 Validity — TradDoeses— - Inherent Distinctiveness is a form of intellectual property protection that is typically used to protect the product packaging, design, and/or overall look and feel of a product or service. This form of protection is based on the recognition that consumers will recognize the product or service by its trade dress and will associate it with a particular source of goods or services. To be valid, trade dress must be inherently distinctive and not merely descriptive. There are two types of inherent distinctiveness: (1) "inherently distinctive" trade dress, which is inherently capable of identifying the source of the product or service; and (2) "secondary meaning" trade dress, which results from the fact that consumers recognize the product or service as originating from a particular source.