Conduct of Business Under Fictitious or Assumed Name
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FAQ
For most people who use a DBA, it means that they are operating as a sole proprietor. (For example, Jackie Jones operates as a sole proprietor graphic designer, and she decides to do business as: ?Jackie Jones Designs.?) In this case, for a sole proprietor, the DBA is an extension of the natural person.
An assumed business name, also called a DBA (doing business as) name, is used by an entity that is conducting business under a name that is not its legal name. Any business that uses an assumed name should take steps to comply with the assumed name statutes in the state(s) in which it does business.
Registered companies like corporations, limited liability companies or limited partnerships often do business under another name for one of two common reasons: Registering to do business in another state as a foreign entity but the true name does not meet the requirements of that state.
In the case of a business owned by an individual, a ?fictitious business name? is any name that does not include the last name (surname) of the owner, or which implies additional owners (such as "Company", "and Company", "and Sons", "Associates", etc.).
Some providers will have assumed names for all of their lines of business for example; Smith Home Health, Smith Personal Care, Smith Hospice, etc. Even with all of the names, the company is still just one legal entity.
Using a DBA on a Legal Document Then, UpCounsel says, you add the "doing business as" name. DBA examples are "Bert Smith, DBA Steel IT Security" or "Helen Marker, DBA The Best Vintage Jewelry."
A DBA (which stands for ?doing business as?) name is when the person or company does business under a name other than the legal name.
So What Is The Difference Between DBA and Trademark? At its simplest, a DBA is the same thing as an AKA (?also known as?). It's a legal alias that your business can adopt so that people can legally refer to you by that name. So instead of writing checks to you personally, they can write a check to your business name.