Motive Explained is a type of market research that seeks to understand the reasons why people buy certain products or services. It is a process that helps businesses to learn more about their customers, their motivations, and their decision-making process. Through this research, businesses can gain insights into their customers' needs, wants, and preferences, and use that information to drive successful marketing and product strategies. There are two main types of Motive Explained: qualitative and quantitative. In qualitative research, open-ended questions are used to gain insights into consumer's motivations and decision-making processes. Quantitative research involves surveys and other data-driven methods to uncover the most important reasons why customers make their purchases. Motive Explained can be used to uncover consumer insights and inform product development, marketing campaigns, pricing strategies, and customer service initiatives. It can also help businesses to understand competitors and the competitive landscape.