A Short Form Agreement between Advertiser and Advertising Agency is a contract that outlines the relationship between the two parties. It usually sets out the terms and conditions of the services to be provided by the advertising agency to the advertiser, such as creative services, media buying, placement and placement of the advertisement. It also outlines the payment terms and other obligations of both parties. There are two types of Short Form Agreement between Advertiser and Advertising Agency: Standard Short Form Agreement and Custom Short Form Agreement. Standard Short Form Agreement is a pre-written contract that outlines the services to be provided and the payment terms. It is generally non-negotiable and is created by an advertising agency. Custom Short Form Agreement is a contract that is tailored to the specific needs of the advertiser. It is typically negotiated between the two parties and outlines the services to be provided, payment terms, and other obligations.