Sample Letter for Fundraising - Request for Sponsorship
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FAQ
Use "I" and "You", but Mostly "You" Talk About Benefits, Not Needs. Ask for Money, Not for Support. Write a Package, Not a Letter. Use Simple, Straight Forward Words. Make Your Letter Easy to Read. Give Readers a Reason to Send Money Now. Write as Much as You Need to Make Your Case.
Tell a story. Your fundraising letter should start with a story one that fully engages your current and potential supporters in your issue or the problem your organization is working to address. Define the problem. Present your goal. Ask for help. Be humble.
Start the letter with the date, and then the sponsor's name and address. Then, after a space, put the salutation: Dear (Name of the person) and a comma. Keep it short. Keep the sponsorship letter on one page. Send it snail mail.
Start with a story. It could be your story, or the story of someone whose life you changed. Describe what you do. This is your mission statement. Benefits. Describe your demographics. Create an advisory board. Ask for the money. Promise deliverables. Don't sell yourself short.
An Introduction to Yourself and Your Opportunity. The Reason You Got in Touch. Information about Your Audience. Your Activation and Sponsorship Opportunities. A Mention of When You Will Follow Up.
When you're ready to email your potential sponsor, keep this in mind: Be clear and concise: Your end goal is to start a conversation that will ultimately lead to a meeting to discuss the sponsorship opportunity. The email should focus on the value of your event, and what objectives and audience you share.
Start with a story. It could be your story, or the story of someone whose life you changed. Describe what you do. This is your mission statement. Benefits. Describe your demographics. Create an advisory board. Ask for the money. Promise deliverables. Don't sell yourself short.
Personalize your letter. Use first names if possible. Thank the donor for his or her past support. There's nothing worse than writing to a long-time donor as though he never gave before. Tell a story. Make the donor the hero. Write conversationally. Make a specific ask.
Introduce who or what are you are raising money for. An overview of what happened (or your cause). How the money will be spent. Why this cause means so much to you. Share your gratitude and appreciation that the reader is considering sharing or donating to your GoFundMe.
