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Leave every meeting with clear action items. Remind your prospect of your value. Have a follow up sequence in place. Keep the conversation open.
Keep it short and sweet. All sales emails should be short, but follow-ups should be even shorter. Make replying a one-stroke task for recipients. Be brutally honest. Acknowledge their interest. Show absolute belief in your product's fit for the prospect. Follow up from a sales call. Add value. Walk away gracefully.
Write an attention-grabbing subject line. Mention a conversation you had with your recipient while at the meeting, conference, networking event, etc. to provide context for your recipient this will jog their memory so they can remember you.
Use proper formatting and structure. Add contact information and the date. Include a salutation. Express appreciation. Express your enthusiasm. Complimentary close and name.
Tip: Be brief. Be polite by asking if they've looked it over rather than accuse or point out that you haven't received it yet. Add value by giving them context for the urgency if needed or urgency about the next steps. Finish with a call to action so they know what you want them to do and why it's important.
Using sentences like, I really appreciated the time you spent with me today. I hope it was time well spent for you, too or, Let me start by saying thank you for your time today are a great place to start. If you can fortify these statements by adding specific reasons why you're thankful, that's even better.
Add Context. Try to jog your recipient's memory by opening your email with a reference to a previous email or interaction. Add Value. You should never send a follow-up without upping the ante and demonstrating your worth. Explain Why You're Emailing. Include a Call-to-Action. Close Your Email.
Let me know if there's anything you had questions about or need any more details. Tip: Be brief. Be polite by asking if they've looked it over rather than accuse or point out that you haven't received it yet. Add value by giving them context for the urgency if needed or urgency about the next steps.
Add Context. Try to jog your recipient's memory by opening your email with a reference to a previous email or interaction. Add Value. You should never send a follow-up without upping the ante and demonstrating your worth. Explain Why You're Emailing. Include a Call-to-Action. Close Your Email.