Marketing research proposals are instruments utilized by research firms to describe studies and solutions to clients' marketing problems. In this agreement, a consultant is proposing to an advertiser that consultant to do an effectiveness study regarding proposed advertising to be done for a new product of one of advertiser's clients.
Puerto Rico Proposed Sales Survey to Determine Effectiveness of Planned Advertising Campaign for New Product The Puerto Rico Proposed Sales Survey aims to evaluate the potential impact and effectiveness of a planned advertising campaign for a new product in Puerto Rico. This comprehensive survey will provide valuable insights into consumer preferences, purchasing behavior, and the overall market response to the proposed advertising campaign. Keywords: Puerto Rico, sales survey, effectiveness, planned advertising campaign, new product. Types of Puerto Rico Proposed Sales Surveys: 1. Consumer Awareness Survey: This type of survey seeks to assess the level of awareness among Puerto Rican consumers regarding the new product and the planned advertising campaign. It aims to measure the reach and effectiveness of the campaign in capturing the attention and interest of the target audience. 2. Purchase Intent Survey: This survey focuses on determining the likelihood of Puerto Rican consumers to purchase the new product as a result of the planned advertising campaign. It aims to gauge the interest and intent to buy among different consumer segments to forecast potential sales and analyze the overall market demand. 3. Brand Perception Survey: The brand perception survey delves into the thoughts, feelings, and attitudes of Puerto Rican consumers towards the new product and the associated advertising campaign. This survey helps gauge the impact of the ad campaign on the brand image, brand recognition, and brand loyalty. 4. Message Recall and Effectiveness Survey: This survey aims to evaluate the effectiveness of the key messages conveyed through the advertising campaign in Puerto Rico. It assesses how well the messages are retained and understood by consumers, providing crucial insights into the campaign's ability to attract and engage the target audience. 5. Competitive Analysis Survey: The competitive analysis survey focuses on comparing the new product's advertising campaign with those of competing products in Puerto Rico. It examines consumer perceptions, preferences, and purchase behavior regarding similar offerings in the market, enabling a better understanding of the effectiveness and positioning of the planned campaign. 6. Advertising Reach and Impact Survey: This survey assesses the overall reach and impact of the planned advertising campaign for the new product in Puerto Rico. It examines the media channels used, their effectiveness in reaching the target audience, and the level of engagement generated, providing valuable data to optimize the campaign strategy. By conducting these various types of sales surveys, businesses will acquire essential data to evaluate the effectiveness of their planned advertising campaign for a new product, thereby maximizing their chances of success in the competitive Puerto Rican market.
