This is a sample press release announcing a company's new web based service .
This is a sample press release announcing a company's new web based service .
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Press Release FormatContact information and 'For Immediate Release' at the top.Title and italicized subheading to summarize the news.News location and news peg in opening line.Two to three paragraphs to add context and additional details.Bulleted facts and/or figures.Company description at the bottom.More items...?
6 Essential Parts of a Press ReleaseHeadline. The headline, or title, of a press release tells readers what the release is about.Summary. This section summarizes the key points of the press release and answer the Five W'sof Who, What, When, Where, and Why.Date and location.Body.Boilerplate.End or Close.
How to write a press releaseFind a newsworthy angle.Craft an appealing headline.Summarize your story in your subtitle.Introduce essential information.Provide supporting information and context.Lead into the reader's next steps.End with your boilerplate.
Differences Between a Press Release and a Press StatementYou can plan a press release to announce an upcoming event. A press statement comes unexpectedly. It serves as a response or reaction to an event that has already happened.
The 5 Components of a Successful Press ReleaseRelevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time.Compelling headline.Informative lead paragraph.Supporting quotes.Clear call to action.
Five things you should always include in a press releaseAn attention-grabbing headline/title.Business website.Company descriptor.A quote.Great supporting images.
9 Elements for Drafting the Perfect Press ReleaseCreating an Online Press Release.Before You Begin.The Headline.The Summary.The Dateline.Lead Paragraph.The Body.Boilerplate Statement.More items...
The Required Elements of the Press Release Format. A press release contains your business logo, a headline, a lead paragraph summarizing the announcement, and a newsworthy angle. Your press release will have three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.
Remember about the standard elements of a company launch press release: headline, dateline, lead, body, company details & media contact information. Make sure you have a list of media contacts interested in your niche and can cover your story. Include information on why your business is worth writing about.