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Best Practices for Leveraging Matching Gift UpsellsProvide access to matching gift program data. One of the best ways to encourage matching gift upsells is by sharing company-specific matching gift details with donors.Incorporate suggested donation sizes.Look for software that automates the upsell process.
Matching gift campaigns are a popular fundraising strategy used by charities to incentivize public donations with donations offered by one or more match donors. Types of Campaigns. The core of a matching gift campaign is that a match donor offers to make a donation in connection with donations made by the public.
Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they'll request the matching gift from their employer, who then makes their own donation.
The restrictions of matching gift donations vary from company to company. Some have opportunities for all employee types from part-timers to retirees. Others require that the employee be full time. A program will have a maximum and a minimum match amount.
The last consideration corporate matching gift programs typically make is whether or not the nonprofit organization received the donation. In most cases, your organization will receive an email or letter containing paperwork the matching gift program will use to determine whether the donor's gift will be matched.
Ways to Promote Matching ProgramsEncourage Matching Gifts as Donors are Making Contributions.Created Dedicated Matching Gift Pages.Include Matching Gift Information in Your Acknowledgements.Promote on Social Media.Don't Forget Email Newsletters.
Here are some tips to make sure you're maximizing matching donations:Understand the Challenges.Implement a Matching Gift Search Tool.Reach Out to Companies.Promote Matching Gift Programs.Launch a Limited-Time Campaign.Explore Corporate Volunteer Grants.
A challenge campaign is just what it sounds like: A 'challenge' is given to donors to raise a certain amount of money by a certain amount of time. If the challenge is complete, there is typically a matching donor(s) that will then match the gifts raised either dollar for dollar or at a certain percentage point.
3. Corporate Volunteer Matching Gift Partnerships. Volunteer matching is when corporations will donate a certain amount of money depending on how many hours the employee has volunteered for. In other words, employees can have volunteer hours matched with their company's dollars.
Question #3: How is the matching gift process structured?Make a donation to a nonprofit.See if either your employer or your spouse's employer has matching gift programs.Find the correct paperwork or the URL to submit a matching gift from the company and submit any necessary items.