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Disadvantages of LicensingThe licensor having loss of control of their intellectual property.The licensor having to depend on the skills, abilities, and resources of the licensee to generate revenues.The licensor being exposed to intellectual property theft by the licensee.
Advantages and Drawbacks of Licensing Intellectual PropertyIncome without overhead.Potentially better marketing.Enter foreign markets more easily.Diffuse conflicts.Risk of IP theft.No guarantee of revenue.Unintended competition.Risk of diminished reputation.More items...?
Franchises and licenses are both business agreements in which certain brand aspects are shared in exchange for a fee. However, a franchising agreement pertains to a business's entire brand and operations, while a licensing agreement only applies to registered trademarks.
List of the Disadvantages of LicensingIt increases opportunities for IP theft.It creates a dependency upon the licensor.It creates added competition in the marketplace.It is offered for a limited time.It could damage the reputation of both parties.It is not a guarantee of revenues.More items...?
Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.
Types of licensing agreement The unique feature of this type of agreement is that even the licensor is excluded to use or exploit the licensed property during the term of the agreement. Copyright, trademark and patent licenses are the best examples of an exclusive license agreement.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.
Licensing agreements are found in many different industries. An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
Most licensing agreements will be valid only for a certain length of time....Scope of the AgreementExclusivity.Territory Rights.Guarantees of Sales.