Maryland Press Release Package

State:
Multi-State
Control #:
US-AB12-PKG
Format:
Word; 
Rich Text
Instant download

Description

This Package contains sample press releases for use by businesses. It also contains several letters relating to media exposure and new products. The forms included are: Press Release for Major Development, Press Release for New Services, Press Release for New Product, Press Release for Web Based Service, Press Release for New Employee, Press Release for Hiring KEY Employee, Press Release for Web Site Milestone, Thank you letter for Media Exposure, Letter to Demo New Product and Letter Announcing New Product.

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FAQ

At the bottom of your press releases, include a short business biography, the equivalent of what you'd write on your website's ?About? page. This is called boilerplate text; it's the information that rarely changes, but you should always make sure it's still true before you send a new release.

Press Release Format Contact information and 'For Immediate Release' at the top. Title and italicized subheading to summarize the news. News location and news peg in opening line. Two to three paragraphs to add context and additional details. Bulleted facts and/or figures. Company description at the bottom.

Press releases are designed to generate publicity. They lay out the ?who, what, where, when, why and how? of a story. Use them to catch the media's attention and inform the public about education issues and what's being done about them. You can send press releases to TV and radio stations, as well as local newspapers.

How to Submit a Press Release Find journalists who might be interested in your press release. Get the journalists' contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.

Prepare Your Press Release for Distribution. There are a few simple ways to optimize your press release to make it even more appealing to a journalist. ... Build Your Target Media List. ... Write the Perfect Pitch. ... Write a Compelling Subject Line. ... Personalize Your Email. ... Hit Send at the Right Time.

How to send a press release email Identify the right journalists. ... Find your angle. ... Write an engaging subject line. ... Write your press release email. ... Include your press release in the email. ... Send your email. ... Follow up if needed.

Publicists usually send press releases to assignment editors and journalists who work for newspapers, magazines, television networks, radio stations or online media outlets.

Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.

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Maryland Press Release Package