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The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
What does a brochure contain? Each brochure should contain the following elements: a headline, brand elements, contact information, a call to action, text, and visuals. Each of them should be placed strategically, and that is what makes a good brochure design.
Most brochures have a standard distribution of content. Normally, you include your logo and headline in the front panel. In the middle panel, you include all the information about your product or service using supporting details. Finally, in the final panel, you include the call to action and the relevant information.
In a brochure, a reader will see the pictures first, and then the headlines, charts and graphs, captions, before finally moving to body text. Therefore, a brochure must be so prepared that a reader can have an idea of the content by just having a look at the pictures and the headlines.
A brochure is a sales and marketing tool used by brands to communicate with their target audience. This could be information about the company, product or service, research findings, an event guide, or anything else a brand wants to let its customers and prospects know about.