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Distributors consist of order takers, and generally lack real product knowledge. On the other hand, there are VADs, which provide a broad range of products, stock inventory, operate their own warehouse(s), supply credit to re-sellers, and have dedicated sales teams trained in understanding your products.
Value-added resellers include technology service companies, auto dealerships and even furniture companies. Technology service companies often offer a range of value-added products or services, such as extended warranties, service contracts, supplemental hardware, software, and installation and setup services.
Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
added reseller (VAR) is an organization that is usually part of a sales channel for an original equipment manufacturer (OEM).
David has helped thousands of clients improve their accounting and financial systems, create budgets, and minimize their taxes. Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
added reseller can increase its potential for repeat business by virtue of the added value they provide. A VAR can also act as the single point of customer servicecentric contact for customers of certain products and solutions.
Simply put, the value-added reseller model works as follows: By taking on these responsibilities, the VAR can offer their customers an enhanced product. In return for their services, the VAR charges a premium price that allows them to make a profit. The end result is a win-win situation for both vendors and customers.