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Kentucky
Target Market Worksheet

Kentucky Target Market Worksheet

Category:

Small Business - Worksheets and Surveys

State:

Multi-State

Control #:

US-04024BG

Format:

Instant download

Description

A target market is a specific group of consumers to whom a business wishes to attract and sell its line of goods or services. It may be defined in terms of age, gender, sexual orientation, economic class, ethnicity, religion, or location. This process of socio-economic grouping allows businesses to create profiles of the typical customer who is likely to purchase products from the company, which in turn provides the basis for the creation of marketing and sales initiatives that allow the business to build a clientele within that customer demographic.

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