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How to Negotiate a Licensing Deal: Strategies and Best Practices Define your goals and priorities. ... Research the market and your potential partner. ... Prepare a compelling pitch. ... Be willing to compromise. ... Protect your intellectual property. ... Be patient and persistent.
What is a Licensing Agreement? A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Some advantages of software licensing include the 3 Ps of licensing: portability, piracy, and profitability.
These are some common types of licensing agreements: Trademark license - outlines how you may use a trademark Patent license - outlines your right to sell, use, make distribute and export a product that is patented Copyright license - outlines your right to reproduce and sell copyrighted assets.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
The steps for making a license agreement are as follows: Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.
Content licensing is typically fee-based and will depend on the publisher. Cost factors include the type of content you want to license, how it's being used, and the duration of time.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.