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New product research helps you refine product design and features before committing yourself to expensive product development costs. Regular product testing and market research can drive innovation over time, keeping you one step ahead of the competition. Product testing is not just about behind-the-scenes R&D.
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Example. One of the product research types is functionality testing. Just like all other types of consumer research, also this one plays a significant role in both, the B2C as well as B2B channel. Its value has been proven, among other things, by one of the projects conducted by PMR for a producer of medical equipment.
7 steps of market research before launching a new productKnow your market and your competitors.Target your customer.Devise your Unique Value Proposition.Determine your marketing strategy.Test your product and overall approach.Roll out your marketing campaign.Monitor your product lifecycle.10-Jun-2015
New Product ResearchQualitative Explorations.Innovation Services.Concept Testing.Brand Name Research.Packaging Research.Product Testing.Conceptor® Volumetric Forecasting.
Product research is the process of determining whether your idea for a new product or service might be successful and how best to develop and sell that product. This process begins by investigating the market to see if similar products exist.
A typical product development process has 6 steps with five gates.Step 1: Idea Generation (Ideation)Step 2: Product Definition.Step 3: Prototyping.Step 4: Detailed Design.Step 5: Validation/Testing.Step 6: Commercialization.
Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.
Other examples of primary market research include:Interviews. Interviews are a common type of primary market research that can be either in-depth or as simple as asking a question.Focus groups.Questionnaires.Surveys.
Product Research StagesBefore Launch Research. In the initial stages, product research can be carried out to identify and screen new ideas.Testing and Feedback. A newly developed product is also tested with customers, to identify any changes to be made to packaging etc.Soft Launch Research.Post Launch Research.