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Press releases are an important and easy way to get your story out to journalists and the public. A press release is a short document of 600 words or less that answers the critical questions of your news development: who, what, when, where and why.
A press release is a piece of news or information that companies send out to inform the public and the press about something noteworthy or of material significance. Press releases are usually handled by a company's public relations (PR) department.
How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.
Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo. A special example of a press release is a communique (/k??mju?n?ke?/), which is a brief report or statement released by a public agency.
How to write a press release Release date. Insert the date at the top. ... Heading. Think of it as a newspaper headline i.e. attention grabbing but factual. ... Opening paragraph. Summarise your message in the opening paragraph ? what, when, who, where, why? Second paragraph. ... Quote. ... Images. ... Notes to Editors. ... Contact details.