Caitlin Clark Lands Historic $28 Million Shoe Deal with Nike That Includes Signature Shoe: Reports. Sean Neumann is a reporter at PEOPLE. He has been working at PEOPLE since 2019. His work has previously appeared in Rolling Stone, The New York Times, ESPN, and more.
“Nike is the official uniform, footwear and apparel provider for Penn State Intercollegiate Athletics, and this effort helps us connect all of our Intercollegiate Athletics programs across the Penn State footprint,” said Kelly Austin, associate vice president for Commonwealth Campuses.
Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
False. The narrative that Caitlin Clark turned down a $400 million deal with Nike due to the company's association with Colin Kaepernick was published by a satire website. This article was produced by the Reuters Fact Check team.
Clark, the 2024 No. 1 pick and WNBA Rookie of the Year, was sponsored by Nike throughout her college career, and signed a new eight-year, $28 million deal with Nike after she was drafted in April 2024. At the time, it was the largest sponsorship contract for a women's basketball player.
NBA and WNBA players will be wearing Nike uniforms until at least 2037 under a 12-year contract extension the leagues announced Monday.
She currently has sponsorship deals with Nike, Gatorade, State Farm, Wilson, Hy-Vee, Xfinity, Gainbridge, Lilly and Panini. Nike is Clark's most valuable endorsement deal. In April, the Swoosh signed the future WNBA Rookie of the Year to an eight-year agreement worth more than $3 million a year on average.
Nike likes approaching athletes who are not only doing extremely well in their respective games but also has a great following. They want professional athletes who are passionate about their sport, someone that people can look up to.
Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
LeBron James — Nike 12 years into LeBron James' relationship with Nike, it was announced in 2015 that the NBA legend signed a lifetime contract with the brand, a deal estimated to be worth about $1 billion.