Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
Damian Lillard, LeBron James and Other Star Athletes With Lifetime Endorsement Deals. Lillard of the Milwaukee Bucks has reportedly signed a lifetime deal with Adidas.
In 2017, Rory McIlroy's contract with Nike was extended for ten years and was worth $100 million, ing to the Telegraph.
Ionescu has a relationship with Nike dating back to her college days with the Oregon Ducks. Of course, that was before the NIL era. But after she turned pro, Ionescu signed a multi-year, signature sneaker deal with Nike that is reportedly worth $24 million.
But there are four athletes that fans will never have to imagine without Nike as they're in the exclusive club of lifetime deals with the brand. The first is Nike's most famous with many fans on Monday claiming Woods' partnership was second only to Michael Jordan.
Lillard joins an elite group of active NBA players with lifetime shoe endorsement deals, including LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand).
Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
Chelsea FC and Nike have agreed the largest kit sponsorship/ supply agreement in the English Premier League worth £900m (£60m per year for 15 years). The announcement comes nearly 6 months after the Chelsea and Adidas kit sponsorship/supply agreement was terminated part way through a 10 year term.
Caitlin Clark Lands Eight-Year, $28M Endorsement Deal With Nike. After agreeing to a relatively meager four-year, $338,000 contract with the WNBA's Indiana Fever, Caitlin Clark has secured her financial future through a lucrative endorsement deal with Nike.
Caitlin Clark signed a record eight-year Nike deal worth $28million in April. The bumper contract is the richest in women's basketball company and ties the WNBA superstar to the sportswear giant long term.